Apr
27

Google AdWords Pay-Per-Action Ads – How are pay per action ads targeted?

Your pay-per-action ads are eligible to appear on a site in the Google content network in two ways:

In standard AdSense for content ad units: Pay-per-action ads will be eligible to appear in standard ad units on a contextually targeted basis. Pay-per-action ads shown in this type of ad unit will compete in the auction against other ads eligible to appear on AdSense publishers’ sites.
In publisher-selected ad units: For these ad units, individual publishers will choose to display specific pay-per-action ads that they feel will appeal to their sites’ users. Publisher-selected ad units are separate from AdSense for content ad units, so pay-per-action ads in these ad units do not participate in the auction, and ads will not be contextually targeted.

This is the sixth of many articles discussing Google AdWords Pay-Per-Action Ads. The above text has been taken directly from Google Adwords. In the future, we will continue to publish information pertaining to Google Adwords Pay-Per-Action Ads. Also, please sign up for our FREE NEWSLETTER to learn more. You can sign up for our FREE NEWSLETTER on the right side of our page. We have a double opt-in so be sure to check your spam box to verify your account.

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Tags: Google Adwords Pay-Per-Action Ads